It’s full steam ahead this year for Bicton Arena as current sponsor Ariat extends its sponsorship portfolio at the South West’s leading equestrian venue by sponsoring the Newbury Arena which will now be named the Ariat Arena.

This will be the second year Ariat joins Bicton Arena’s family of sponsors, extending their support to become the new face of one of the venues popular grass arenas, where many derby and showjumping classes take place.  The well-known international equestrian, country, western and work footwear, apparel, and accessories brand, provides a wide range of equestrian athletes with the best and advanced technology, alongside supporting many professional riders that compete at Bicton.

Melanie Selman,  Ariat’s European Marketing Manager added, “We’ve partnered with Bicton on both venue and event-based sponsorships for the last year and are delighted to now expand this sponsorship to the Ariat Arena.  We’re incredibly excited to see riders at all levels training and competing at Bicton and wish them every success for the coming year.”

Bicton Arena Manager,  Andrew Fell commented, “We are so grateful to Ariat for extending their support. Our team at Bicton have worked with Ariat on numerous occasions since last year and to know they will be one of our leading sponsors is great news to start 2022.  We cannot wait for this year to get underway along with the newly named Ariat Arena.”

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